Bamboo Treasure Chest (for the Balvenie)
2020
Bamboo Treasure Chest (for the Balvenie)
The Balvenie is a whisky distillery in Scotland’s Speyside region, known for handcrafting unique single malt whiskies using century-old traditional techniques. For 2020, The Balvenie invited Taiwanese artist Cheng Tsung FENG to create a limited edition set of 12 boxes for the Lunar New Year, titled "Bamboo Treasure Chest”.
Through this creative collaboration, The Balvenie and Cheng Tsung FENG explore the wisdom crystallized in traditional handcrafts, blending it with modern aesthetics and thinking to breathe new life into old craftsmanship.
In this work, Cheng Tsung FENG combines traditional bamboo birdcage making, bamboo furniture, and lantern craft into a three-dimensional oval form made of curved bamboo strips. This structure encases three bottles from The Balvenie’s Story Series, resting quietly inside. As viewers change their perspective, the golden whisky swirls interplay with the light and shadow on the bamboo strips, creating dynamic moiré patterns, as if the precious guests inside are awakening and releasing their enticing aroma.
2020｜The Balvenie
advertising agency｜I’m David
creative team｜Kun-Ren, Qi-Ge, Amin, Anita & Team
sales team｜Amy, Emily, Victor, Claire & Team
project design｜You Cheng SHEN, ChanWei HSU
executive producer｜Xiao Gang
director｜Yu-Hsin WANG
art director｜Qiong-Yi HUANG
producer｜Li-Hang CHAO
production manager｜Jin-Hong ZHOU
production team｜Jian-Yang LIN, Ming-Jin ZENG, Yi-Rui JIANG
director of photography｜Shi-Shan HU
photography Assistant｜Rui-Guo XU
still photographer｜Wen-Xing PENG
lighting｜Li-Wei YUAN & Team
art supervisor｜Yi-Yuan JIANG
art assistant｜Ah-Hong
styling｜Fiona
makeup & hair｜Xiao-Feng
location sound｜Chang-Sheng @ Formula Audio
transportation｜Wen-Jie Fleet
camera equipment｜Hong-Da
supporting equipment｜Yi-Sheng
post-production producer｜Zhu-Ge
post-production assistant｜Yi-Rui JIANG
TC/VFX｜Image
3D animation｜Xiao-Yue
recording studio｜Wei-Bo
2020
｜富•竹｜
百富The Balvenie是蘇格蘭斯貝賽地區利用百年傳承技藝，以手工方式釀造獨特單一麥芽威士忌的酒廠，今年百富邀請台灣藝術家范承宗為2020新年創作限量12座的｜富•竹｜百富春節限量手工禮盒，藉由這次的創作計畫，百富與范承宗一起在傳統手工製作的世界裡，尋找舊時代的智慧結晶，透過現代審美與思維，賦予這些老手藝新的面貌。
在這次的創作中，范承宗將製作傳統手工竹鳥籠、竹製傢俱及燈籠的老手藝揉合在一起，透過曲線竹條構成的立體橢圓球體，襯出三瓶靜置其中的百富故事系列酒款，隨著人們的視角轉動，金黃的酒紋盪漾在竹條的光影間虛實交錯，呈現出動態的光柵波紋，彷彿裡頭的嬌客正甦醒過來，發出令人蠢蠢欲動的香醇訊號。
2021｜百富
廣告代理｜我是大衛
創意團隊｜坤仁、錡哥、阿明、Anita &Team
業務團隊｜Amy、Emily、Victor、Claire &Team
禮盒專案設計｜沈祐誠、許展維
監製｜小剛
導演｜王俞心
總監｜黃瓊儀
監製｜趙立航
製片｜周金鴻
製片組｜林健揚、曾明進、蔣宜叡
攝影｜胡世山
攝影助理｜許瑞國
平面攝影｜彭文星
燈光｜袁立衛 &Team
美術指導｜江益源
美術助理｜阿轟
造型｜Fiona
妝髮｜小鳳
現場錄音｜昌盛@方程式影音
交通車輛｜文杰車隊
攝影器材｜宏達
輔助器材｜懿生
後期製片｜祝哥
後期助理｜蔣宜叡
TC/VFX｜意象
3D動畫｜小月
錄音室｜偉博